Well it's not very secret, is it? Scholarships for all by law, free health care for all, by law, first country to have a law against gay discrimination... News are always expected to be neutral and stick to the facts and nothing else, lots of political parties so you can choose one you actually agree with. Holidays do not focus on the religious aspect of them and so we are all free and allowed to believe what we want without having anything else shoved down our throats, which is great. Statistically the happiest people on Earth.
What's not to love?