You guys are probably wondering why I take such, dare I say it, "animosity" toward being told to ignore bullies. Because I've tried that many times before, and have been met with the same fate: Bullying continues to get worse and worse for me, I begin to feel more and more miserable, and NOTHING is done about it: EVER. But, every time I yell at them, and scold them for it, THAT is when they stopped for then. Ignoring them doesn't teach them a lesson, it just empowered them for me. It made them feel more and more entitled to do what they wanted until something was finally done about it.
And that, in a nutshell, is why I strongly dislike the "ignore" theory.