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It is a bit more expensive than regular cheese at it's considered more of delicacy/exotic ingredient or whatever.
At least around here. I don't really eat a lot of it myself despite liking it tho, as my one true cheesy love is cheap cow's milk mozzarella.
But the bottom line as far as I'm concerned is, it tastes pretty good, goes well on pizza, if the opportunity arises, don't be afraid to try it.